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TruMark Financial Blog
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April 25, 2023

TruMark Financial Credit Union welcomes Kristin Ronca as First VP, Director of Brand and Growth Strategy

TruMark Financial® Credit Union is proud to announce the addition of Kristin Ronca, First VP, Director of Brand and Growth Strategy to the TruMark Financial team. Ronca will play a pivotal role in advancing TruMark Financial’s fundamental mission of assisting members in achieving their financial well-being and fostering the development of stronger financial futures.

Kristin Ronca, as the First Vice President and Director of Brand and Growth Strategy, brings an impressive track record of 20 years in brand and product marketing, having worked with renowned brands such as Target, Reebok, Coca-Cola, Dr Pepper, and Snapple. Over the past six years, she has demonstrated her expertise in leading brand and growth strategies at Adrenaline, a brand-experience company dedicated to serving the financial industry.

In her role as an executive sponsor and senior consultant for Adrenaline’s esteemed clients, Kristin consistently delivered exceptional results that surpassed client expectations. Now, as TruMark Financial’s Director of Brand and Growth Strategy, she will be responsible for overseeing brand and product marketing and development, driving growth for the credit union. Kristin is thrilled to join the TruMark Financial team, eager to make a significant impact on both the brand and the community it serves.

“I’m excited to deepen the strength of an already strong, purposeful female-led team, in order to help TruMark Financial members build their financial future.” Ronca expressed with enthusiasm.

“We are absolutely delighted to welcome Kristin to the TruMark Financial team. With her vast experience and expertise in branding and growth strategy, we are confident that she will play a crucial role in propelling our credit union’s growth and creating a positive impact on our valued members and the communities we proudly serve,” expressed Kelly Botti, President, and CEO of TruMark Financial.