Mega e-tailers monopolize online commerce, but it’s the small businesses across the country that keep the economy going. In fact, according to the Small Business Administration (SBA), the 28 million small businesses in America account for 54 percent of all sales in the country. Small businesses create jobs, build a demand for locally made products, and keep communities thriving.
At TruMark Financial, we believe in supporting the community and helping local businesses flourish.
Here are the top six reasons to shop local on Nov. 24:
Help create jobs in your community
The money you spend at local retailers goes back into your community. When you support these small businesses, you enable them to grow and hire more workers, thus creating more jobs and helping the local economy thrive.
Keep your tax dollars in the community
When you spend your money at local retailers, approximately $68 of every $100 spent will be reinvested in your community. That money will go toward better schools, libraries, and parks—in your own neighborhood.
Support the American Dream
Keep the spirit of America alive by supporting the American Dream: Anyone can start a business and work to keep it thriving. When you shop local, you’re showing support for the entrepreneurs in your community, those folks who were brave enough to strike out on their own.
Small businesses give back to the community
According to Community Business Finance, 92% of small business owners personally donate to charities and nonprofit organizations. Whether it’s a contracting company that sponsors a Little League team or a café that hosts an open mike night to raise money for the local soup kitchen, small businesses play a large part in supporting community causes and charities.
When you shop local, you’re enabling small businesses to continue supporting community charities.
Help keep your community interesting
Imagine your community with no small businesses, only franchise stores from major retailers and restaurants. How boring would that be? Sure, we need those mainstream retailers and everyone likes a fast food chain they know well, but it’s the small businesses that keep the community vibrant and colorful. They’re the ones running quirky marketing campaigns and hosting online contests that have the entire town buzzing.
Explore new retailers and restaurants
What better way to try out the latest retailers in town than by spending the day shopping local small businesses? Give that new pizza place a try, sample the lattes at the small coffee joint that just opened its doors, and browse through the merchandise at the quaint costume jewelry store. It’s a fun way to kick off your holiday shopping.
On Small Business Saturday, and throughout the holiday season, give back to the community you love by shopping local. You’ll be glad you did.
Are you a small business owner? TruMark Financial can help keep your company thriving. Give us a call or stop by a branch to ask about our business services and other products that can help your business grow.